Cohort patterns · 24 contacts · all readonly
Aggregate patterns.
One call.
Purchase stats, engagement signals, funnel conversion, and tag progression paths across the full Priestess cohort. All customer identifiers anonymised.
Total revenue
117.5k
SEK · 53 total purchases
Unique buyers
21 / 24
3 never purchased
Repeat purchasers
19
avg 2.5 purchases each
Median to first buy
66
days · avg 118 days
Conversion funnel & products
Conversion funnel
100% opened email · 100% triggered an event
87.5% purchased · 90.5% of buyers repeat
Products by buyers & revenue
| Product |
Buyers |
Revenue (SEK) |
| Apprenticeship Path | 2 | 40,000 |
| Seeress & Healer | 7 | 18,395 |
| The Priestess (paid) | 11 | 17,227 |
| The Witch | 11 | 15,088 |
| 1:1 Coaching | 2 | 12,333 |
| The Healer | 4 | 6,500 |
| 1:1 Mentorship | 3 | 6,195 |
| Community & Ceremonies | 1 | 2,000 |
| The Priestess (free/auto) | 5 | — |
Time to purchase & email engagement
Time to first purchase
Negative minimum (−241 days) = Apprenticeship Path purchase predates CRM record. Skews average up significantly — median is the reliable signal.
Email engagement · 1,419 sent
Revenue distribution (SEK buckets)
Average purchases per buyer
2.5×
across 21 buyers.
19 of those repeat.
Pre-purchase engagement signals
Ranked by occurrences across cohort before first purchase
49 course enrolled
17 tag applied
16 contact signup
15 WP user created
14 community profile
13 community comment
9 group call booking
6 community post
3 space joined
2 1:1 booking
Course enrollment is the dominant pre-purchase signal (49×). This cohort commits to learning first, then buys. Community activity (comments + posts) and group call bookings are the next strongest warmth signals — watch for these clustering together as a conversion predictor.
Common tag progression paths
Structural pattern visible across all 24 unique paths
CLARITY_ONB
→
CYOC / wwintense
→
AT_SEER / AT_HEAL
→
AT_WITCH
→
AT_PRIESTESS
dominant structure
Every path is unique — no two contacts share the exact same tag sequence. The structural pattern (CLARITY → CYOC → Seer/Healer → Witch → Priestess) is visible but with significant variation in ordering and skips. Witch is the most common immediate predecessor to Priestess. CLARITY_ONB and CYOC are near-universal entry points. 5 contacts entered via free access without a full archetype path.
Key insights
Apprenticeship Path skews revenue. Two buyers, 40k SEK — 34% of total cohort revenue from one product. Strip those two out and the Priestess archetype product sits at 17.2k across 11 buyers (~1,565 SEK average ticket). Both revenue pictures are true; present them separately when making decisions.
87.5% purchase rate is exceptional, and 90.5% of those repeat. Once contacts are in, they keep buying. The 3 non-buyers are genuinely unusual for this cohort — two have low open rates (<20%) suggesting disengagement; one is actively booking calls but has not purchased.
Median 66 days to first purchase, but average 118 days. A small number of slow converters pull the mean up significantly. The fastest entered and bought same-day (likely already knew the brand); the longest took over a year. Don't anchor campaigns on the average — the median is the operative conversion window.
Course enrollment (49×) is the clearest pre-purchase signal. When combined with community comments and a group call booking in the same window, this cluster is likely the highest-confidence purchase predictor available in the data.
They learn first.
They buy second.
Then they don't stop.
Priestess cohort · get-cohort-patterns · Helena site · 2026